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Nov. 19-21, 2019 | Center City, Philadelphia, PA

Agenda

NOVEMBER 19
Tuesday

  • 1:00 pm
    5:00 pm
    Registration
  • 5:00 pm
    5:15 pm
    Welcome to FUSE Media
    • Leah Wynalek
      Senior Editor
      Publishing Executive
    • Matt Steinmetz
      Publisher & Brand Director
      Publishing Executive
  • 5:15 pm
    6:00 pm
    Opening Keynote: From Reach to Relationships, How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value

    With increased competition in the ad market from the tech giants like Facebook, Google, and Amazon, publishers must focus on diversifying revenue. Over the past few years, Hearst has put significant investment and focus on driving growth in new revenue streams, specifically in e-commerce. In this session, Hearst Magazines VP, Partnerships & Consumer Products, Sheel Shah, will dig into how Hearst uses data, technology, and scale to drive consumer value and revenue.

    • Sheel Shah
      Vice President, Strategic Partnerships and Consumer Products
      Hearst Magazines
  • 6:00 pm
    6:45 pm
    Keynote Panel: Trends to Watch in Digital Media

    Our panel of technologists will explore the major trends affecting the industry, how media companies are reacting from a technology standpoint, and consider what changes may be coming in the next 12 months.

    • Brandon Badger
      Sr. Director of Professional Services
      Upland
    • David Fortino
      SVP Audience, Marketing, and Product
      NetLine Corporation
    • Patrick Crane
      Corporate Accounts Manager
      BlueConic
    • Tony Napoleone
      Vice President of Client Success
      Omeda
  • 7:00 pm
    9:00 pm
    Opening Reception

NOVEMBER 20
Wednesday

  • 7:00 am
    8:00 am
    Networking Breakfast, Day 2
  • 8:00 am
    8:10 am
    Game Plan for Day 2 of FUSE
  • 8:10 am
    8:50 am
    The New Age of Data Privacy & Protection

    Last year the GDPR ushered in a movement toward greater security and transparency surrounding consumer data collection. With the California Consumer Privacy Act coming into effect in 2020, publishers are now further prioritizing compliance and looking to improve consumer consent experiences. Our expert panelists discuss how publishers can adapt for success in the new age of data privacy and protection.

    • Kyle Shay
      Director of Digital Media
      Annex Business Media
    • Leah Wynalek
      Senior Editor
      Publishing Executive
    • Roberta Muller
      SVP Product Development
      Northstar Travel Group
    • Tony Mamone
      COO & Co-Founder
      Granite Media
  • 8:50 am
    9:35 am
    Critical Steps in Turning Integrated Data into Revenue

    You’ve invested a lot of time and money into an integrated database, now what? When do you start seeing the return on your investment? In this session, B2B media veteran Ronda Hughes outlines the critical steps publishers must take after investing in data integration – from clearly identifying rich data and adopting a data-first sales strategy to outlining marketing plans for digital products and reporting outcomes. It takes company-wide dedication to turn integrated data into gold.

    • Ronda Hughes
      Consultant
      Hughes Data and Engagement Consulting
  • 9:35 am
    9:45 am
    Morning Break
  • 9:45 am
    10:35 am
    FUSE Startup Derby, Heat 1

    New technology intended to solve marketers’ problems is constantly popping up. A shiny new tool that seems like a distraction one minute could become an industry game changer the next. In the FUSE Media Startup Derby we’ll showcase emerging tech startups, and we’ll ask you to vote on your favorite presentation to help us crown the Startup Derby Champion.

     

    • Christopher Prinos
      Founder & CEO
      INDIGO TRIGGER
    • Matt Saincome
      Founder & CEO
      OutVoice
  • 11:00 am
    12:00 pm
    Boardroom Case Studies: Day 2, Morning
    Content
    Marketing & Data
    Ad Tech
  • 12:15 pm
    1:00 pm
    Lunch
  • 1:00 pm
    1:45 pm
    Automating the Tech Stack

    Marketing automation tools enable publishers to streamline processes and scale up event promotions, subscription campaigns, and lead nurturing programs. But to use these tools successfully, the greater tech stack needs to be considered. MarTech integration with sales contact management, event hosted buyer qualification, and onsite/offsite display ad targeting, to name a few, becomes critical when optimizing processes alone are challenging to scale and realize accretive margins. Our panel of technicians and operators will explore these challenges providing real world examples, roadmaps, and vision.

    • Aneel Tejwaney
      CEO
      Teja Consulting
    • Courtney Yuskis
      VP Digital
      Farm Journal
    • Diego Sanchez
      Chief Revenue Officer
      HousingWire
    • Tom Cintorino
      CEO & Founder
      The Next Chapter Consulting
  • 2:00 pm
    3:00 pm
    Boardroom Case Studies: Day 2, Afternoon
    Content
    Marketing & Data
    Ad Tech
  • 3:00 pm
    3:15 pm
    Afternoon Break
  • 3:15 pm
    5:55 pm
    Meeting Zone: 1-to-1 Meetings & Refreshments
  • 6:30 pm
    9:30 pm
    Reception, Dinner & Entertainment

NOVEMBER 21
Thursday

  • 7:00 am
    8:00 am
    Networking Breakfast, Day 3
  • 8:05 am
    8:15 am
    Day 2 Wrap Up, Day 3 Game Plan
  • 8:15 am
    9:00 am
    Modernizing Experiences to Delight Both Consumers and Advertisers

    While other national media outlets pivot to paywalls, USA TODAY is one of the few committed to providing quality journalism supported by advertising. That creates a unique user experience challenge: delivering value for both readers and brand marketers.

    Learn how USA TODAY’s product and engineering teams have found modern and elegant ways of balancing those needs across digital platforms by investing in unprecedented site speed, personalization and new APIs to support it, and data-driven brand safety tools. Additionally, hear how the team has been leveraging emerging technologies like augmented reality for both editorial and sponsored storytelling.

    • Jason Jedlinski
      SVP/Head of Consumer Products
      USA TODAY NETWORK
  • 9:00 am
    9:45 am
    How Publishers Are Using Data to Diversify and Grow

    ‘Data’ is the most popular word in the media industry right now. In this session, we invite summit attendees from a mix of B2B and B2C publishers to the stage to share real-life examples of how they’re using audience insights to unlock new revenue. Learn how data is driving their digital product development, content strategy, and more.

    • Brian Kroski
      CEO & Principal
      Kroski Consulting
    • Katie Herrell
      Vice President of Digital Platforms and Products
      Active Interest Media
    • Natalie Williams
      Chief Operating Officer
      Brief Media
    • Sean Griffey
      CEO and Co-founder
      Industry Dive
  • 9:45 am
    10:00 am
    Morning Break
  • 10:00 am
    10:50 am
    FUSE Startup Derby, Heat 2

    New technology intended to solve marketers’ problems is constantly popping up. A shiny new tool that seems like a distraction one minute could become an industry game changer the next. In the FUSE Media Startup Derby we’ll showcase emerging tech startups, and we’ll ask you to vote on your favorite presentation to help us crown the Startup Derby Champion.

    • Adam Robinson
      Co-Founder & CEO
      GetEmails
    • Quique Nagle
      Co-Founder & CEO
      Advisr
  • 11:00 am
    12:00 pm
    Boardroom Case Studies: Day 3, Morning
    Content
    Marketing & Data
    Ad Tech
  • 12:00 pm
    1:00 pm
    Lunch
  • 1:15 pm
    2:15 pm
    Boardroom Case Studies: Day 3, Afternoon
    Content
    Marketing & Data
    Ad Tech
  • 2:15 pm
    2:30 pm
    Afternoon Break
  • 2:30 pm
    5:10 pm
    Meeting Zone: 1-to-1 Meetings & Refreshments
  • 5:15 pm
    6:00 pm
    Closing Reception