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Nov. 19-21, 2019 | Center City, Philadelphia, PA

Agenda

NOVEMBER 19
Tuesday

  • 1:00 pm
    5:00 pm
    Registration
  • 5:00 pm
    5:15 pm
    Welcome to FUSE
  • 5:15 pm
    6:00 pm
    Opening Keynote: From Reach to Relationships, How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value

    With increased competition in the ad market from the tech giants like Facebook, Google, and Amazon, publishers must focus on diversifying revenue. Over the past few years, Hearst has put significant investment and focus on driving growth in new revenue streams, specifically in e-commerce. In this session, Hearst Magazines VP, Partnerships & Consumer Products, Sheel Shah, will dig into how Hearst uses data, technology, and scale to drive consumer value and revenue.

    • Sheel Shah
      Vice President, Strategic Partnerships and Consumer Products
      Hearst Magazines
  • 6:00 pm
    6:45 pm
    Keynote Panel: Trends to Watch in Digital Media

    Our panel of technologists will explore the major trends affecting the industry, how media companies are reacting from a technology standpoint, and consider what changes may be coming in the next 12 months.

  • 7:00 pm
    9:00 pm
    FUSE Summit Welcome Reception

NOVEMBER 20
Wednesday

  • 7:00 am
    8:00 am
    Networking Breakfast, Day 2
  • 8:00 am
    8:10 am
    Game Plan for Day 2 of FUSE
  • 8:10 am
    8:55 am
    The New Age of Data Privacy & Protection

    Last year the GDPR ushered in a movement toward greater security and transparency surrounding consumer data collection. With the California Consumer Privacy Act coming into effect in 2020, publishers are now further prioritizing compliance and looking to improve consumer consent experiences. Our expert panelists discuss how publishers can adapt for success in the new age of data privacy and protection.

    • David Saabye
      SVP, Customer Experience
      Adweek
  • 8:55 am
    9:45 am
    How Publishers Are Using Data to Diversify and Grow
    • Natalie Williams
      Chief Operating Officer
      Brief Media
  • 9:45 am
    10:00 am
    Morning Break
  • 10:00 am
    10:45 am
    FUSE Startup Derby, Heat 1

    New technology intended to solve marketers’ problems is constantly popping up. A shiny new tool that seems like a distraction one minute could become an industry game changer the next. In the FUSE Media Startup Derby we’ll showcase emerging tech startups, and we’ll ask you to vote on your favorite presentation to help us crown the Startup Derby Champion.

     

  • 11:00 am
    12:00 pm
    Boardroom Case Studies: Day 2, Morning
    Content
    Marketing & Data
    Ad Tech
  • 12:15 pm
    1:00 pm
    Lunch
  • 1:00 pm
    1:45 pm
    B2B Publisher Spotlight
  • 2:00 pm
    3:00 pm
    Boardroom Case Studies: Day 2, Afternoon
    Content
    Marketing & Data
    Ad Tech
  • 3:00 pm
    3:15 pm
    Afternoon Break
  • 3:15 pm
    5:55 pm
    Meeting Zone: 1-to-1 Meetings & Refreshments
  • 6:30 pm
    9:30 pm
    Reception, Dinner & Entertainment

NOVEMBER 21
Thursday

  • 7:00 am
    8:00 am
    Networking Breakfast, Day 3
  • 8:00 am
    8:10 am
    Day 2 Wrap Up, Day 3 Game Plan
  • 8:10 am
    9:00 am
    Using AI to Overhaul the User Experience
  • 9:00 am
    9:45 am
    Automating the Tech Stack
    • Aneel Tejwaney
      CEO
      Teja Consulting
  • 9:45 am
    10:00 am
    Morning Break
  • 10:00 am
    10:45 am
    FUSE Startup Derby, Heat 2

    New technology intended to solve marketers’ problems is constantly popping up. A shiny new tool that seems like a distraction one minute could become an industry game changer the next. In the FUSE Media Startup Derby we’ll showcase emerging tech startups, and we’ll ask you to vote on your favorite presentation to help us crown the Startup Derby Champion.

  • 11:00 am
    12:00 pm
    Boardroom Case Studies: Day 3, Morning
    Content
    Marketing & Data
    Ad Tech
  • 12:00 pm
    1:00 pm
    Lunch
  • 1:15 pm
    2:45 pm
    Boardroom Case Studies: Day 3, Afternoon
    Content
    Marketing & Data
    Ad Tech
  • 2:45 pm
    3:00 pm
    Afternoon Break
  • 3:00 pm
    5:40 pm
    Meeting Zone: 1-to-1 Meetings & Refreshments
  • 5:45 pm
    7:00 pm
    Closing Reception