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Oct. 1-3, 2018 | Center City, Philadelphia, PA

Agenda

OCTOBER 1
Monday

  • 1:00 pm
    5:00 pm
    Registration
  • 5:00 pm
    5:15 pm
    Welcome to FUSE
  • 5:15 pm
    6:15 pm
    Opening Keynote: How Data & Technology Have Changed What it Means to Be a Media Company

    As marketers re-define their strategies around the realities of brand safety and ad fraud, and as privacy-driven legislation like GDPR promise to reshape the mechanics of online marketing, media companies stand at a pivotal point in their evolution. SourceMedia CMO and conference co-chair Matthew Yorke thinks it’s an opportune time for media companies to reinvent themselves. Central to that reinvention is valuable first-party data, a first-in-class technology stack, and a monetization strategy that aligns with both. In his summit keynote address, Yorke will reveal the technology roadmap for SourceMedia, sketch key characteristics of an optimal media tech stack, and demonstrate how the leading B2B media firm uses tech adoption to drive key business objectives, such as speeding time to market and launching data-based products.

    • Matthew Yorke
      Chief Marketing Officer
      SourceMedia
  • 6:15 pm
    7:00 pm
    Keynote Panel
  • 7:00 pm
    9:00 pm
    FUSE Summit Welcome Reception

OCTOBER 2
Tuesday

  • 7:00 am
    8:00 am
    Networking Breakfast, Day 2
  • 8:00 am
    8:10 am
    Game Plan for Day 2 of FUSE
  • 8:10 am
    8:50 am
    Futurist Keynote
  • 8:50 am
    9:30 am
    How Publishers Are Taking Advantage of CDPs

    In a few short years, CPDs have made a big splash in the media industry. Most publishers are either shopping for a CDP or have recently purchased one and are looking to increase ROI.  In either case, digital media leaders are eager to learn how their peers are using this hot technology to extract audience insights and monetize their  data more effectively. This session, led by CDP Institute founder David Raab, will explore how publishers are using CDPs and will feature real-life use cases from fellow summit attendees.

    • David Raab
      Founder & CEO
      Customer Data Platform Institute
  • 9:30 am
    9:40 am
    Morning Break
  • 9:40 am
    10:45 am
    FUSE Startup Derby, Heat 1

    New technology intended to solve marketers’ problems is constantly popping up. A shiny new tool that seems like a distraction one minute could become an industry game changer the next. In the FUSE Media Startup Derby we’ll showcase emerging tech startups, and we’ll ask you to vote on your favorite presentation to help us crown the Startup Derby Champion.

     

  • 11:10 am
    12:10 pm
    Boardroom Case Studies: Day 2, Morning
    Content
    Marketing & Data
    Ad Tech
  • 12:15 pm
    1:10 pm
    Lunch
  • 1:10 pm
    1:45 pm
    How Tech Stacks Are Evolving & How to Pick up the Pace

    Publishing Executive has conducted several research projects exploring the objectives and obstacles media and publishing companies encounter when making technology investments. In a 2017 report, media executives indicated that “lack of time and resources to evaluate new technologies” is the biggest obstacle in their quest to adopt new technology. In this session, NAPCO Media Director of Research Nathan Safran and Publishing Executive Content Director Denis Wilson will look at the findings from the Top Technologies Publishers Will Buy in 2018. Then a panel of FUSE Media advisors will discuss Publishing Executive’s latest report on the tactics publishers are employing to streamline their technology evaluation and adoption efforts.

    • Denis Wilson
      Editor-in-Chief
      Publishing Executive
    • Nathan Safran
      Director of Research
      NAPCO Media
    • Rob Keenan
      President
      Keenan Media
  • 2:00 pm
    3:00 pm
    Boardroom Case Studies: Day 2, Afternoon
    Content
    Marketing & Data
    Ad Tech
  • 3:00 pm
    3:15 pm
    Afternoon Break
  • 3:15 pm
    5:45 pm
    Meeting Zone: 1-to-1 Meetings & Refreshments
  • 6:30 pm
    9:30 pm
    Reception, Dinner & Entertainment

OCTOBER 3
Wednesday

  • 7:00 am
    8:00 am
    Networking Breakfast, Day 3
  • 8:00 am
    8:10 am
    Day 2 Wrap Up, Day 3 Game Plan
  • 8:10 am
    8:50 am
    How Hearst Is Taking Ecommerce to the Next Level

    Hearst Magazines Digital Media has built a robust ecommerce strategy, designed to inform consumers about relevant products while using data to draw a direct connection between content and its ability to inspire consumer actions. The move towards affiliate commerce has been a fast-growing revenue stream for Hearst. In this session, Hearst Magazines Digital Media CTO Michael Dugan will dig into Hearst’s ecommerce strategy and how growth in this space has been enabled by technology, especially MediaOS, Hearst’s proprietary content management, ad sales, and data analytics platform. This session will also explore how the company will take its ecommerce innovations — such as the ability to embed SKU (stock-keeping unit) level products, real-time pricing and availability data into content — to the next level and better serve advertising partners goals of moving consumers down the purchasing funnel.

    • Michael Dugan
      CTO
      Hearst Magazines Digital Media
  • 8:50 am
    9:15 am
    Can 100% Programmatic Actually Work?

    Programmatic innovations such as header bidding, private deals, supply-path optimization, and machine learning are fundamentally changing the rules of the game for digital publishers. Learn how Granite Media is combining marketing automation with 100% programmatic sales to grow it’s audience and achieve financial results.

    • Tony Mamone
      COO & Co-Founder
      Granite Media
  • 9:15 am
    10:20 am
    FUSE Startup Derby, Heat 2

    New technology intended to solve marketers’ problems is constantly popping up. A shiny new tool that seems like a distraction one minute could become an industry game changer the next. In the FUSE Media Startup Derby we’ll showcase emerging tech startups, and we’ll ask you to vote on your favorite presentation to help us crown the Startup Derby Champion.

  • 10:20 am
    10:30 am
    Morning Break
  • 10:30 am
    11:00 am
    Publisher Spotlight (Day 3)
  • 11:00 am
    12:00 pm
    Boardroom Case Studies: Day 3, Morning
    Content
    Marketing & Data
    Ad Tech
  • 12:15 pm
    1:00 pm
    Lunch
  • 1:15 pm
    2:45 pm
    Boardroom Case Studies: Day 3, Afternoon
    Content
    Marketing & Data
    Ad Tech
  • 2:45 pm
    3:00 pm
    Afternoon Break
  • 3:00 pm
    5:45 pm
    Meeting Zone: 1-to-1 Meetings & Refreshments
  • 5:45 pm
    7:00 pm
    Closing Reception