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Oct. 1-3, 2018 | Center City, Philadelphia, PA

Agenda

OCTOBER 1
Monday

  • 1:00 pm
    5:00 pm
    Registration
  • 5:00 pm
    5:15 pm
    Welcome to FUSE
  • 5:15 pm
    6:15 pm
    Opening Keynote: How Data & Technology Have Changed What it Means to Be a Media Company

    As marketers re-define their strategies around the realities of brand safety and ad fraud, and as privacy-driven legislation like GDPR promise to reshape the mechanics of online marketing, media companies stand at a pivotal point in their evolution. SourceMedia CMO and conference co-chair Matthew Yorke thinks it’s an opportune time for media companies to reinvent themselves. Central to that reinvention is valuable first-party data, a first-in-class technology stack, and a monetization strategy that aligns with both. In his summit keynote address, Yorke will reveal the technology roadmap for SourceMedia, sketch key characteristics of an optimal media tech stack, and demonstrate how the leading B2B media firm uses tech adoption to drive key business objectives, such as speeding time to market and launching data-based products.

    • Matthew Yorke
      Chief Digital Officer
      Northstar Travel Group
  • 6:15 pm
    7:00 pm
    Keynote Panel: Big Changes in Digital Media…and More to Come

    The media industry has seen some momentous changes in the past 12 months. A sophisticated disinformation campaign orchestrated by the Russian government to influence the 2016 U.S. presidential election and the ensuing Cambridge Analytica scandal have put the economics of digital advertising, social media platforms, and consumer data privacy under mainstream public scrutiny. An adversarial relationship between the White House and the Press has reinvigorated news organizations and in some cases bolstered subscription revenue. GDPR has caused marketers and platforms to reconsider their use of third-party data. The deprioritization of publisher content in the Facebook Newsfeed has forced publishers to alter their audience development strategies.

    Our panel of technologists will explore the major trends affecting the industry, how media companies are reacting from a technology standpoint, and consider what changes may be coming in the next 12 months.

    • Anil Bhaskar
      Managing Partner & Co-Founder
      Asentech
    • Jonathan Lacoste
      Co-Founder & President
      Jebbit
    • Keith Sibson
      VP, Product & Marketing
      PostUp
  • 7:00 pm
    9:00 pm
    FUSE Summit Welcome Reception

OCTOBER 2
Tuesday

  • 7:00 am
    8:00 am
    Networking Breakfast, Day 2
  • 8:00 am
    8:10 am
    Game Plan for Day 2 of FUSE
  • 8:10 am
    8:55 am
    Futurist Keynote: AI Will Be Truly Transformational If We’re Willing to Fail

    Artificial intelligence has the potential to revolutionize the media industry. However, in order to truly succeed with AI, companies must adapt their organizational DNA to support new skillsets, increase their tolerance for experimentation and failure, and embrace a portfolio approach rather than concentrating efforts on one big win. Kartik Hosanagar, the John C. Hower Professor of Technology and Digital Business and a Professor of Marketing at The Wharton School of the University of Pennsylvania, will explore how media companies can best position themselves to harness the transformative power of artificial intelligence and machine learning. Hosanagar will draw on his real-world consulting experience, especially his work with Google as it transitioned into an AI-first company, and demonstrate why companies should resist the urge to discontinue AI experimentation after early failures and consider underlying business adjustments required to take advantage of AI, such as organizational learning and consensus building.

    • Kartik Hosanagar
      John C. Hower Professor of Technology & Digital Business and Professor of Marketing
      The Wharton School of the University of Pennsylvania.
  • 8:55 am
    9:45 am
    How Publishers Are Taking Advantage of CDPs

    In a few short years, CPDs have made a big splash in the media industry. Most publishers are either shopping for a CDP or have recently purchased one and are looking to increase ROI.  In either case, digital media leaders are eager to learn how their peers are using this hot technology to extract audience insights and monetize their  data more effectively. This session will explore how publishers are using CDPs and will feature real-life use cases from fellow summit attendees.

    • AnnMarie Wills
      CEO & Founder
      Leverage Lab
    • Prescott Shibles
      Senior Vice President, Data
      Randall-Reilly
    • Tom Cintorino
      CEO
      The Next Chapter Consulting
  • 9:45 am
    10:00 am
    Morning Break
  • 10:00 am
    10:45 am
    FUSE Startup Derby, Heat 1

    New technology intended to solve marketers’ problems is constantly popping up. A shiny new tool that seems like a distraction one minute could become an industry game changer the next. In the FUSE Media Startup Derby we’ll showcase emerging tech startups, and we’ll ask you to vote on your favorite presentation to help us crown the Startup Derby Champion.

     

    • Christopher Prinos
      CEO
      INDIGO TRIGGER
    • Patrick Costello
      Co-Founder
      Naytev
  • 11:00 am
    12:00 pm
    Boardroom Case Studies: Day 2, Morning
    Content
    Marketing & Data
    Ad Tech
  • 12:00 pm
    1:00 pm
    Lunch
  • 1:00 pm
    1:45 pm
    Can 100% Programmatic Actually Work?

    Programmatic innovations such as header bidding, private deals, supply-path optimization, and machine learning are fundamentally changing the rules of the game for digital publishers. Learn how Granite Media is combining marketing automation with 100% programmatic sales to grow its audience and achieve financial results.

    • Tony Mamone
      COO & Co-Founder
      Granite Media
  • 2:00 pm
    3:00 pm
    Boardroom Case Studies: Day 2, Afternoon
    Content
    Marketing & Data
    Ad Tech
  • 3:00 pm
    3:15 pm
    Afternoon Break
  • 3:15 pm
    5:55 pm
    Meeting Zone: 1-to-1 Meetings & Refreshments
  • 6:30 pm
    9:30 pm
    Reception, Dinner & Entertainment

OCTOBER 3
Wednesday

  • 7:00 am
    8:00 am
    Networking Breakfast, Day 3
  • 8:00 am
    8:10 am
    Day 2 Wrap Up, Day 3 Game Plan
  • 8:10 am
    9:00 am
    How Hearst Is Taking Ecommerce to the Next Level

    Hearst Magazines Digital Media has built a robust ecommerce strategy, designed to inform consumers about relevant products while using data to draw a direct connection between content and its ability to inspire consumer actions. The move towards affiliate commerce has been a fast-growing revenue stream for Hearst. In this session, Hearst Magazines Digital Media CTO Michael Dugan will dig into Hearst’s ecommerce strategy and how growth in this space has been enabled by technology, especially MediaOS, Hearst’s proprietary content management, ad sales, and data analytics platform. This session will also explore how the company will take its ecommerce innovations — such as the ability to embed SKU (stock-keeping unit) level products, real-time pricing and availability data into content — to the next level and better serve advertising partners goals of moving consumers down the purchasing funnel.

    • Michael Dugan
      CTO
      Hearst Magazines Digital Media
  • 9:00 am
    9:45 am
    How Tech Stacks Are Evolving & How to Pick up the Pace

    Publishing Executive has conducted several research projects exploring the objectives and obstacles media and publishing companies encounter when making technology investments. In a 2017 report, media executives indicated that “lack of time and resources to evaluate new technologies” is the biggest obstacle in their quest to adopt new technology. In this session, NAPCO Media Director of Research Nathan Safran and Publishing Executive Content Director Denis Wilson will look at the findings from the Top Technologies Publishers Will Buy in 2018. Then a panel of FUSE Media advisors will discuss Publishing Executive’s latest report on the tactics publishers are employing to streamline their technology evaluation and adoption efforts.

    • Brian Kroski
      Digital Strategic Advisor
      American Media
    • Denis Wilson
      Editor-in-Chief
      Publishing Executive
    • Nathan Safran
      Director of Research
      NAPCO Media
    • Rob Keenan
      President
      Keenan Media
  • 9:45 am
    10:00 am
    Morning Break
  • 10:00 am
    10:45 am
    FUSE Startup Derby, Heat 2

    New technology intended to solve marketers’ problems is constantly popping up. A shiny new tool that seems like a distraction one minute could become an industry game changer the next. In the FUSE Media Startup Derby we’ll showcase emerging tech startups, and we’ll ask you to vote on your favorite presentation to help us crown the Startup Derby Champion.

    • Tim Herchenroeder
      Director of Accounts
      OpenWater
    • Trip Foster
      Advisor
      Blockthrough
  • 11:00 am
    12:00 pm
    Boardroom Case Studies: Day 3, Morning
    Content
    Marketing & Data
    Ad Tech
  • 12:15 pm
    1:00 pm
    Lunch
  • 1:15 pm
    2:45 pm
    Boardroom Case Studies: Day 3, Afternoon
    Content
    Marketing & Data
    Ad Tech
  • 2:45 pm
    3:00 pm
    Afternoon Break
  • 3:00 pm
    5:40 pm
    Meeting Zone: 1-to-1 Meetings & Refreshments
  • 5:45 pm
    7:00 pm
    Closing Reception