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Oct. 1-3, 2018 | Center City, Philadelphia, PA

Speakers and Advisors

Advisors

Adam Sherk

VP SEO & Digital Strategy | Define Media Group

Adam Sherk is VP SEO and Digital Strategy for Define Media Group, an SEO and audience development consulting firm. Adam serves as an embedded strategist for large-scale news and content sites, working closely with technical, editorial and marketing teams to institutionalize SEO across the organization. Adam has been involved in digital marketing since 1996 and in his 10-plus years at Define he has consulted with a wide range of publishers, including Time Inc., Conde Nast, CNN, CNBC, Bloomberg, The Economist, Slate, VICE, and BuzzFeed. In addition to his expertise in editorial SEO and Google News, he has a strong background in public relations and social media. Twitter: https://twitter.com/adamsherk

Aneel Tejwaney

Chief Technology Officer | Haymarket Media US

Aneel Tejwaney is the Chief Technology Officer at Haymarket Media US, a leading provider of news, research and analysis for Health Care Professionals and Business Media Professionals. Aneel is a versatile technology leader who is known for implementing transformational strategies, gaining state of the art capabilities, optimizing against a digital workflow, and addressing legacy systems. Aneel creates and runs these projects hands-on; some of the efforts include implementing WordPress platform across the enterprise, implementing single customer view with database capabilities, and migrations of internal systems to the cloud. He has significant publishing experience from SourceMedia and TMB (previously known as Reader’s Digest). He has much of the core technology experience from management consulting companies (Accenture, Capgemini) working hands-on throughout the various project lifecycle phases.

Brian Kroski

Digital Strategic Advisor | American Media

Brian Kroski is a digital media consultant and strategic advisor to several large media organizations. A dynamic leader with over 20 years of experience building, growing, and operating innovative digital products and media businesses for companies including AMI, Rodale, Dennis Publishing and The New York Observer. Brian was recently inducted into the MIN Digital Media Hall of Fame and also leads the digital business portion of the acclaimed Columbia Publishing Course.

David Raab

Founder & CEO | Customer Data Platform Institute

David Raab is a consultant specializing in marketing technology and analytics. His clients include major brands in publishing, retail, financial services, telecommunications, technology, and other industries. His early career was spent in magazine circulation and direct mail continuity marketing. He is founder and CEO of the Customer Data Platform Institute.  

David Saabye

SVP, Customer Experience | Adweek

David Saabye is SVP of Customer Experience at Adweek. He is a proven digital product and information services executive, with an extensive background in media, paid information services, cross-media strategy, digital advertising, content licensing, and mobile solutions. David is acutely focused on value creation through implementing new revenue strategies, developing digital products, improving operational efficiency, and surfacing new methods for operating in the digital age. Before joining Adweek, David was Managing Director at Digital Prism Advisors, Chief Digital Officer at ALM Media, and has held leadership positions at AP and Journal Register Company.

Jeff Litvack

CEO | Adweek

Jeff Litvack is the CEO of Adweek. Formerly, Jeff was Interim COO of Robb Report Media and previous to that he was Group President and Chief Digital Officer at ALM, where he was  responsible for transforming a traditional B2B media company into a digital-first publisher. Jeff oversaw a technology and digital staff of 184 employees including development, design, ad ops, project management, product development, e-commerce, and big data team.

Justin Festa

Chief Digital Officer | LittleThings 

Justin Festa is the Chief Digital Officer at LittleThings where he oversees product, adops and user acquisition. Justin has contributed to the design and implementation of various business initiatives, including a video player / platform, header bidding and a customer acquisition dashboard.

Krystle Kopacz

CEO | Revmade

Krystle Kopacz is founder and CEO of Revmade, a strategy consultancy that builds new revenue streams for media companies. Krystle spent the last 10 years of her career in media, most recently as Chief Operating Officer for Atlantic Media's policy- and government-focused divisions. At Atlantic Media, Krystle led digital product, audience and revenue growth, focusing in particular on emerging opportunities in content marketing and mobile. Krystle was named to Folio’s 13 Under 30 digital media innovators, MinOnline’s People to Watch and American Business Media's Emerging Leaders, in addition to winning Atlantic Media’s Chairman’s Award for digital business growth.

Matthew Yorke

Chief Marketing Officer | SourceMedia

Matthew Yorke is SourceMedia’s Chief Marketing Officer, responsible for marketing, marketing services, product innovation, ad operations, technology and all media sales. Matt is charged with advancing SourceMedia’s portfolio of digital marketing capabilities and products, and enabling profitable revenue growth across all aspects of the business. Prior to joining SourceMedia, Matt was Managing Director for Business Development and Marketing with the global media and marketing solutions agency OMD. Matt also spent 15 years at IDG where he held numerous senior positions, including CEO of IDG Global Solutions and CEO of IDG Enterprise, tasked with transforming IDG into a modern digital first media company.

Michael Dugan

CTO | Hearst Magazines Digital Media

Michael is CTO of Hearst Magazines Digital Media, where he manages HMDM's technical organization around the world and oversees Hearst's proprietary global media management platform, MediaOS. Previously, as Forbes CTO, Michael was responsible for all software, systems and network engineering teams in support of Forbes print and digital publishing and website platforms, including the licensable Falcon Platform. Michael is data driven and employs a variety of in-house solutions and web analytics partners to provide the organization with insight into traffic sources, content consumption, and audience behavior.

Rob Keenan

President | Keenan Media

Rob Keenan is the President of Keenan Media, LLC, a consultancy firm providing digital, content, marketing, and audience support to the media sector. Rob has worked in the B2B media sector for 20 years, most recently at the VP of Online Media for Edgell Communications.  

 

Speakers

David Raab

Founder & CEO | Customer Data Platform Institute

David Raab is a consultant specializing in marketing technology and analytics. His clients include major brands in publishing, retail, financial services, telecommunications, technology, and other industries. His early career was spent in magazine circulation and direct mail continuity marketing. He is founder and CEO of the Customer Data Platform Institute.  

Denis Wilson

Editor-in-Chief | dwilson@napco.com | Publishing Executive

Denis Wilson is editor-in-chief of Book Business and Publishing Executive. In this role, he analyzes and reports on the fundamental changes affecting the publishing industry and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.

Jeff Litvack

CEO | Adweek

Jeff Litvack is the CEO of Adweek. Formerly, Jeff was Interim COO of Robb Report Media and previous to that he was Group President and Chief Digital Officer at ALM, where he was  responsible for transforming a traditional B2B media company into a digital-first publisher. Jeff oversaw a technology and digital staff of 184 employees including development, design, ad ops, project management, product development, e-commerce, and big data team.

Matt Steinmetz

Publisher & Brand Director | msteinmetz@napco.com | Publishing Executive

Matt Steinmetz is publisher and brand director of Book Business and Publishing Executive. In this role, he oversees all aspects of both brands including business development, editorial, audience development, and marketing. His focus is on ensuring that Book Business and Publishing Executive continue to help our audiences do their jobs more efficiently and more profitably, while also building profitable solutions for our advertisers and clients.

Matthew Yorke

Chief Marketing Officer | SourceMedia

Matthew Yorke is SourceMedia’s Chief Marketing Officer, responsible for marketing, marketing services, product innovation, ad operations, technology and all media sales. Matt is charged with advancing SourceMedia’s portfolio of digital marketing capabilities and products, and enabling profitable revenue growth across all aspects of the business. Prior to joining SourceMedia, Matt was Managing Director for Business Development and Marketing with the global media and marketing solutions agency OMD. Matt also spent 15 years at IDG where he held numerous senior positions, including CEO of IDG Global Solutions and CEO of IDG Enterprise, tasked with transforming IDG into a modern digital first media company.

Michael Dugan

CTO | Hearst Magazines Digital Media

Michael is CTO of Hearst Magazines Digital Media, where he manages HMDM's technical organization around the world and oversees Hearst's proprietary global media management platform, MediaOS. Previously, as Forbes CTO, Michael was responsible for all software, systems and network engineering teams in support of Forbes print and digital publishing and website platforms, including the licensable Falcon Platform. Michael is data driven and employs a variety of in-house solutions and web analytics partners to provide the organization with insight into traffic sources, content consumption, and audience behavior.

Nathan Safran

Director of Research | NAPCO Media

Nathan Safran leads the research team at B2B publisher NAPCO Media. He develops custom research studies for multi-national companies and thought leadership and proprietary research for internal and external use. Nathan formerly worked as a Forrester Analyst covering the digital home industry, and his work was quoted in publications such as The Wall Street Journal, Fortune, and LA Times.

Tony Mamone

COO & Co-Founder | Granite Media

Tony Mamone is a co-founder of Granite Media, a start-up focused on using data science and technology to make digital journalism profitable and sustainable. Tony is an experienced media entrepreneur. He was co-founder and CEO of Livingly Media (sold to Axel Springer's aufeminin in 2015). Prior to that, he launched FindArticles.com (sold to CNet in 2007). Tony holds engineering degrees from Dartmouth College and Thayer School of Engineering and a business degree from Stanford Business School.